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Estimated clicks per ad per week is a forecast of how many clicks will be made on an ad that runs for a week. It is estimated by averaging all the recent historic clicks per ad per week data. Some ads will receive more clicks and some ads will receive less clicks.

CPC stands for Cost per Click. Advertisers are charged for each click an ad receives. Cost Per Click can be as cheap as US$0.01 per click or as much as US$100 per click.

Historic average of number of times that a specific ad is displayed during a week.

The Repurchase Rate is the rate of returning customers for a particular site. A high repurchase rate is a good indication that advertisers perceive high value advertising on the site.

Alexa Ranks are created by a subsidiary of Amazon.com and measure the traffic ranking of websites. The most trafficked site in the world has an Alexa Rank of 1. Some new websites and sites with very little traffic do not have an Alexa Rank. In addition, sites that are part of a larger domain do not always have an individual rating.

CTR stands for Click Through Ratio. The CTR is the number of times that an ad is clicked divided by the number of impressions. This percentage helps advertisers gauge the success of a particular campaign.